Atelieto Branding
April 2020
Overview
The Goal & Motivation
Branding
Atelieto is a sewing business that offers services accenting on men’s fashion
What we do
We design and sew clothes; We make corrections on clothing; We create clothing collections; We create memories; We bring confidence;
Why we do it
We believe that the outfit is an essential way to express your character. We love seeing people who represent themselves with their appearance.
How we do it
From researching the market, we have concluded that the most efficient way to reach our audience is through organic search engine results. We are currently ranked in the top 3 places on Google in our priority keywords and are getting progressively more and more conversions. We are also relatively active on social media (Facebook and Instagram), where we post our products as portfolio.
Who is our audience
We are targeting primary men in our city. The local market is extremely saturated with the same services for women’s clothing, but lacking for men’s. We are working with brands who want to make a clothing collection, graduates who need prom outfits, sportsmen who want custom equipment and everyday people who want to make a correction on their piece of clothing.
Where are we
We are targeting only people from the same city. The market is large enough and is extremely convenient for clients who want to pick up their clothes by themselves.
Our Story
Behind every piece of clothing we make, there’s a real person that has their own unique experience with it. For every prom outfit we design, every cosplay we create, there will be tons of memories following them. We love hearing the stories of the people we work with. We love being a part of the memories that will last forever.
Our Values
Reliability, Efficiency, Honesty, Responsibility
Brand Personality
Fresh, Clean, Friendly, Sincere, Confident
User Experience
The Design
The Technology
The Result
Review
