Motion graphic that explains the competitive features of a commerce app
We were given the task to create an engaging motion graphic which showcases TiBuy’s features in an approachable way – each of them was to be represented with a custom character.
The Design & Animation
After having the characters approved on the first take, we created the initial design of the target customer. From there, we moved on to creating the scenes. For them, we picked out appropriate stock assets and incorporated the brand’s colors and fonts. Finally, we made the animations and worked on the lip sync.
Sketches & Composition
We made a quick storyboard based on the script and started sketching out the main characters.