Who would’ve thought that fonts and hands play so well together? Handplayed teamed up with the digital type foundry Fontfabric to showcase their font-families and their usage with a kinetic type animation, while also capturing the team’s high spirit, friendly professional environment, and smiling faces. With director Viktor Ivanov creating the concept almost from scratch, DOP Teodor Fichev skillfully bringing it to life on camera, and our own Alex Mitov creating the fast-paced motion as his first official project at Handplayed, we truly had tons of fun with this production.