Clear and easy to read motion graphic, in an eye-catching style. Fast and dynamic transitions between the scenes and an
unpredictable animation during each of the T-Mobile achievements.
This is how we’re showcasing T-Mobile’s quarterly achievements.
Infographic-like layout for showcasing each achievement. The graphic will have uniquely styled type, alongside script-relevant and slightly abstract illustrations. We are also using catchy secondary elements and background patterns.
The core of the motion is the type and its accompanying graphics. These are animated together to catch the focus of the viewer. The background animation is very subtle, while simultaneously giving a feel that the whole animation is moving and going beyond the frame. The neon visual asset of the brand fits very well into this idea.