This video was made in 8 hours.
We had a call with the client at 9:30 pm; I started with the graphics at midnight – gathering references and thinking of a creative way to animate the copy; we locked the concept and copy at 2:30 am; I completed the first preview of the animation at 5 am; we did several rounds of improvements and changes with the client and the promo was done by 6:30 am.
The deadline was 10 am the same day.