McDynamic Website
Website and rebrand for a plastic injection molding and toolmaking business
December 2020
Overview
McDynamic does plastic injection molding and toolmaking in China. Their customers have been using their in-depth know-how to design and create injection molds.
The Goal & Motivation
We are doing an overall brand refresh with new design and a new web experience. The goal is to increase the business’ sales and spark more life to the brand.
User Experience
The site is a one pager with a linear progression. Its purpose is to describe and show the services that the company offers and ultimately convert the viewers into clients.
The Design
Our main color is a similar blue to the previous one, but brighter and more saturated. A new orange color is added as an accent color, so the brand has more character to it. The paragraphs are a bigger, so the texts have better readability on all types of screens. The overall style is industrial, yet customer friendly.
Illustrations & Graphics
The site is mostly photos oriented. The images are mostly examples of the service the company is offering on a smooth dark background.
Testimonial
5/5
“He is a rock star in providing the service! Many thanks and we will continue to work on other projects!”