My task was to create a visual refresh of the House of Lidl YouTube series, having 4 different categories each with its own custom color palette.
Concept, Colors & Fonts
The series is using Lidl’s font family, with two different font weights – Bold for headlines and accents and Book for body.
Lighting, Materials & Textures
The graphics have a subtle highlight, mimicking a reflection from studio lights and cast a soft shadow underneath, that makes them more visible on top of the footage.
Additional soft material and a grain texture are added to blend the graphics more with the environment.