BirdFender Website
Ecommerce website offering products that protect boats from seagulls
February 2021
Overview
BirdFender offers boat protection from seagulls. We worked on their ecommerce platform on which they will sell their product to boat owners.
The Goal & Motivation
We made a fresh redesign of the site improving the user experience. We also switched the platform, decreasing the monthly cost for the site.
User Experience
The hero section instantly reveals what the site is about and who would need the product. The purpose of the site is selling products – the shop, so from every part of the site you can go to the product page. There are multiple languages and automatic currency conversion, as the site is international.
The Design
The brand colors are blues with a red accent and blueish gray on white background. It perfectly captures the sea environment and boat theme. Along with the custom graphics and images, the site becomes a fulfilling user journey.
Graphics
The site is mostly photos based, but there are some graphics related to boats and water.
Technology
The site is based on WordPress.